testing questions

Feedback and observations will happen during the course of each “test” as the participant moves through the requests and objectives. As compensation for their involvement in the test, all participants will receive a free Starbucks $5 gift card.

The tasks were as follows:

analysis

Respondents will be recorded and also observed, with notes and audio serving to record the tests and to later comprise data from which to make determinations about possible courses of action on the site. Roughly speaking, each test should take anywhere from 10 to 15 minutes, with a variability in the engagement and detail levels of answers provided by test subjects. When a suitable number of subjects have been tested, data compilation and analysis can begin.

test results

Initial Site Inspection

User Experience	Frequency
Users who began watching the video without prompting:	7 / 13 users
Users who attempted to stop watching the video during viewing:	4 / 13 users
Users who found the “side-navigation” menu during initial site exam:	2 / 13 users

Site Impressions / Interface

Outcome	Frequency
Users who liked the general look and color scheme of the site:	13 / 13 users
Users who found the interface of the site easy to use and straightforward:	5 / 13 users
Users who used the site with moderate degree of ease, but still had questions about navigation or struggled to get a product question answered:	5 / 13 users
Users who used the site with high degree of expertise and had little to no remaining questions:	2 / 13 users

user outcomes

Product Understanding

Outcome	Frequency
Users who were able to name the product and market segment in focus:	13 / 13 users
Users who could name what the product does in low detail or could not tell what the product does:	3 / 13 users
Users who could name what the product does in moderate detail:	5 / 13 users
User who could name what the product does in high detail:	5 / 13 users

Moving Forward

Outcome	Frequency
Users who were potentially interested in using Cue:	13 / 13 users
Users who expressed concerns about understanding Cue’s cost and economic implications:	7 / 13 users
Users who did not understand the breakdown of the $199 cost listed online:	4 / 13 users
Users who wanted to see more “third party” presence on the site endorsing Cue:	2 / 13 users

Direct User Suggestions

Suggestion	Frequency
Shorten the introductory video on the home page	4 / 13 users
Use different button sizes and less involved interface (i.e., no need to have a sidebar presentation or access FAQ for basic questions):	6 / 13 users
Provide a more prominent definition of the Cue product “spelled-out” on the homescreen:	5 / 13 users

annotated screenshots

The below are annotations intended to represent the user feedback received in a more direct way by applying user comments to the areas they are describing.

Home Page: First Load Home Page Slide 2 Home Page Slide 3 Home Page Slide 4 Pricing Page

conclusions

Color / Design Style

One of the few areas that appealed to essentially every tester. The site’s overall look and presentation was praised as being clear, clean, concise, and beautiful . The relative simplicity and uncluttered nature the site projected appealed across the board.

Button Size / Menu Structure

Tests 9, 10, and 13 mentioned issues surrounding the menu button which kind of “blended” with the rest of the website. Testers suggested that it could be bigger, and a little bit more “obvious” in its placement, size, and coloration.

Test 10 commented on the movement of the menus - that it was rather blocky and not as customizable as he would have preferred, with an entire screen seeming to shift at once and with one click drastically changing the user’s perspective on the site.

Introductory Video

Tests 3, 6, and 12 made suggestions about the introductory video on the site. Test 3 opined that the “out of focus” elements in the foreground of the first frame are slightly distracting, and Test 6 had issues with the length of the video - he and Tester 12 were not as engaged with the video. Testers 6 and 13 felt that there could have been a more direct method of communicating the product name and purpose in the first parts of the video immediately. Testers 6, 12, and 13 lost interest in the video and moved away from it without finishing, and Tester 1 opined directly that it could have been shorter.

Product Comprehension

In contrast to the near-universal enjoyment of the site’s presentation, the subject of user comprehension of the Cue product was the area with the greatest difficulties. Most every tester gathered the name of the product, but when asked what the product did a much wider variety of answers was given. There can be a variety of reasons for this - some unrelated to the test and circumstantial. Some, like Testers 3 and 12, were already involved in the healthcare field or had kids and so had an almost inherent interest in the product because of its applicability to their lives.

The amount that a tester gleaned from the site varied with how interested and motivated the tester was to explore it. Ideally, the purpose of the site and the experience no matter what is to provide the most information and function to the user while requiring them to expend the least effort to arrive at such an outcome.

Testers 1, 2, 4, and 6 took a more “overhead” approach, not trying to dive in too deeply but gradually formulating an idea of what the Cue experience was about. Testers like 3, 5, 9, 11, and 13 were more investigative. not just content to know about a “healthcare” improvement device but wanting to figure out what those areas were and how the device accomplished that. To accomplish this, they frequently explored more areas of the site, consulted the FAQs, and viewed more menus and tabs to give themselves a comprehensive look at the individual areas of healthcare Cue focuses on.

pain points

Several times, users like Tester 3 and Tester 13 remarked that they wouldn’t necessarily want to use all of Cue’s functions and that they already were satisfied with their readings on certain tests. Or, they commented that the methods utilized on certain Cue readings would be unappealing or off-putting - such as a blood sample.

One of the most frequently mentioned issues was the area of cost. Naturally, people want to know how much something will cost. Although there is a price-listing of $199 on the Cue website that is fairly accessible when the “pre-order” is clicked, the more looming concern for people like Users 11, 13, 7 and 10 (among others) was the idea of how long the cartridge system would last. Once it was discovered that the $199 would not be a “one time fee” , testers wondered at how far their dollar would be going as it related to the use they would receive from the product. To add further confusion, the number of different test functions Cue performs led to questions about the pricing break-down per test, or if it would be less money or energy intensive if only certain tests were selected.

Testers 3 and 13 raised the issue of validation. A bit of a “chicken and egg” issue, new users of the product are going to want to see the praise and excitement of other satisfied users. They will want to read positive reviews, see words of praise, and find complimentary articles about what they are about to use. However, someone will need to go first in venturing to try the product.

prioritized ux recommendations

Priority 1

More detailed and upfront product description — do this on the first page with a quick summary

Clearer, more direct site navigation and sub-page architecture to explain the customization options for testing the different things Cue can measure

Shorter video, and show the length before the user clicks

Priority 2

• More upfront third party validation (In the news, etc.)

Priority 3

• Include a direct discussion of the product name and purpose in the beginning of the video

Wireframe Visualizations

Home Page Redux

• Large, concise summary of Cue's value proposition is given highest home page priority
• Clear, site-wide navigation immediately readable at top of page when it loads
• Video contains a description and has been broken up into multiple sections
• Each section contains a short descriptive title and all include length of the video

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How It Works

Clarification & Expansion

• A quick overview of each type of test (how the process works and est. annual cost) are given here
• Frequently Asked Questions are available immediately to the right of the main content area
• Once the user enters into a module page, that product page describes key details

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Product Details Page

• Each page clearly states price per test kit and estimated annual cost to use Cue
• Options to purchase tests separately as well as information about cartridge and sample lifetime
• This is where the full specifics of using Cue are laid out plainly for the prospective customer